產(chǎn)品展示架和天花燈架細節(jié)。
Product display shelves and ceiling lights.
思考:品牌場所的公共性
03 Reflection: the public nature of brand space
咖啡廳設(shè)計品牌空間因為公眾角色的加入而轉(zhuǎn)變?yōu)閳鏊?,MOC在思考項目條件時,也將品牌場所的公共性納入了考量的范圍。在后疫情時代,被限制的人們衍生出新的需求,當空間設(shè)計帶著更多的同理心考慮場所轉(zhuǎn)換的可能性,幫助人們?nèi)ヌ剿鞲鎸嵉纳缃粫r,也完成了一次更具社會意義的品牌敘事。
As the public role of brand space is emerging, MOC takes the public nature of brand space into consideration when planning a project. The post-epidemic era leads to new demands as people’s life is restricted. The convertible possibility of a space motivated by empathy can help us to explore a more authentic social life, while achieving a more socially meaningful brand narrative.
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