項(xiàng)目名稱(chēng)：喜茶深圳卓悅中心店 

設(shè)計(jì)單位：MOC DESIGN OFFICE

主創(chuàng)設(shè)計(jì)師：吳岫微，梁寧森

設(shè)計(jì)團(tuán)隊(duì)：莊亦乘，胡僑

設(shè)計(jì)周期： 2018.11-2018.12

竣工時(shí)間：2019.12

項(xiàng)目地址：深圳市福田區(qū)卓悅中心1層L140

面積：178㎡

主要材料：仿水磨石瓷磚，KD木飾面板，白色烤漆不銹鋼

客戶：喜茶

攝影：聶曉聰

本店位于深圳福田CBD綜合體商圈One Avenue卓悅中心，秉承商場(chǎng)探索，創(chuàng)新，活力的精神，MOC DESIGN以“攀登”為寓指，以臺(tái)階形態(tài)為媒介，將追求進(jìn)步、勇于攀登的態(tài)度融于設(shè)計(jì)進(jìn)行延展，通過(guò)拆分重組的手法結(jié)合空間框架及功能進(jìn)行設(shè)計(jì)，用簡(jiǎn)潔的體塊、充滿變化的組合貫穿于空間。奶茶店設(shè)計(jì)

This new HEYTEA shop is located in One Avenue, Futian CBD, Shenzhen and it adheres to the spirit of its hosting mall – exploration, innovation and vitality. In the concept of “climbing”, MOC DESIGN OFFICE adopts the staircase as a metaphor and integrates the attitude of pursing progress and climbing with courage in the design. The space and function are carefully dismantled and rebuilt to present simple units, but with changeable combinations.

▼ 以臺(tái)階形態(tài)為媒介來(lái)表達(dá)空間概念

▼ Using staircases as the media to introduce the space concept

▼ 從吧臺(tái)看向客座區(qū)

▼ Looking over the customer area from the counter

設(shè)計(jì)構(gòu)想來(lái)源于《紀(jì)念碑谷》中縱橫交錯(cuò)的空間形態(tài),以打散重組在空間中的臺(tái)階做為概念的表現(xiàn)形式，錯(cuò)落有致的體塊結(jié)合臺(tái)階形態(tài)，自上而下延伸至整個(gè)空間。在材質(zhì)及造型上，為緩解小空間固有的壓迫感，使用白色基調(diào)和方正的體塊拓展空間界面。奶茶店設(shè)計(jì)

The design concept is derived from the crisscross space from the game Monument Valley. It is manifested by dismantling and rebuilding the staircases across the space. Sets of blocks and stairs are superposed to lead up and across the entire shop. In terms of materials and shapes, a white tone and square blocks are employed to amplify the size of the confined space.

▼ 空間形態(tài)概念演變

▼ Concept evolution of the space and form

▼ 錯(cuò)落有致的體塊，自上而下延伸至整個(gè)空間

▼ Superposed blocks leading up and cross the whole space

▼ 軸測(cè)分析圖

▼ Drawing of Axonometric Analysis

▼ 空間體塊形式

▼ Form of blocks

▼ 細(xì)部

▼ Details

從室外看向室內(nèi)，虛實(shí)交錯(cuò)的體塊造型鋪滿空間，中島組合成陣列分布，形成了張弛有度的友好姿態(tài)。奶茶店設(shè)計(jì)

From outside in, the blocks are piling up and taking shape and the central island becomes a complex functional body, both of which are meant to arouse a cordial feeling.