爸爸糖手工吐司像素Lab店鋪設計，以全新理念搭建成人和孩童在情感上互通的體驗樂園，OYTT設計團隊從游戲中汲取創(chuàng)意靈感，結合《超級馬里奧》經(jīng)典懷舊風格，店鋪設計讓二進制像素和吐司立方塊結合，為消費者搭建爸爸糖吐司的游戲小鎮(zhèn)，聯(lián)結品牌和消費者互動的渠道，以此傳遞品牌調性。

With a brand new concept, Daddy Sweety Bakery Lab builds an experience paradise for the emotional connection between adults and children. Inspired by the game, OYTT DESIGN combines the classic nostalgic style of "Super Mario" to create a game town in the bakery by integrating binary pixels and toast cubes. The project conveys the brand identity by connecting the channels of interaction between brands and consumers.

以建立與消費者共情的獨特場所為始點，店鋪設計以吸引、好奇、進店、探索、收獲快樂等不同階段游戲設計思路，把每一步都轉換成空間打磨的基點，巧借游戲元素加深消費者對品牌的親近的驅動力。

Starting from empathizing with consumers, the design idea is clued with the different stages of the game such as attraction, curiosity, entering the store, exploration, and having fun. Each step is converted into the basis of spatial sequence, and the game elements are used to provoke a sense of familiarity.