Colourliving展廳

類別：零售

地點：香港灣仔駱克道333號

項目面積：約93平方米

完工時間：2018年9月

設(shè)計師：Elaine Lu (盧曼子), Vincent Lim (林振華）

設(shè)計公司：Lim + Lu林子設(shè)計

攝影：Lim + Lu林子設(shè)計

借助七大獨具特色的浴室場景，Lim + Lu林子設(shè)計為Colourliving重構(gòu)零售體驗。

作為一家另類的生活方式概念店，Colourliving云集了歐洲精選的家居家具、配件和生活方式類產(chǎn)品。Lim + Lu林子設(shè)計接受委托，對位于香港灣仔的Colourliving旗艦店衛(wèi)浴展廳進(jìn)行了重新設(shè)計。

在當(dāng)今的消費驅(qū)動型社會中，消費選擇極其豐富。這導(dǎo)致多數(shù)零售商店著眼量大于質(zhì)。衛(wèi)浴零售商們普遍的策略，便是在有限的空間展示盡可能多的產(chǎn)品。在土地稀缺且地價昂貴的香港，情況更是如此。然而這種做法卻給消費者造成極強(qiáng)烈的壓抑感，這些產(chǎn)品密密麻麻排列開來亦失去其獨特性。

Lim + Lu林子設(shè)計從一開始便要重新構(gòu)想零售體驗，為消費者提供一種全新的視角。由此塑造了七個獨特的浴室場景，融和各種配件、材料、顏色和風(fēng)格進(jìn)行展示。這七種場景裝飾契合了不同購物者的獨特個性，引導(dǎo)他們預(yù)想產(chǎn)品在真實生活場景中的效果，同時也為他們?nèi)绾问褂卯a(chǎn)品提供了靈感。

Lim + Lu林子設(shè)計想要創(chuàng)建現(xiàn)場式的購買目錄體驗，即消費者視野范圍內(nèi)的所有產(chǎn)品都可購買。為了實現(xiàn)這一構(gòu)想，Lim + Lu林子設(shè)計對Colourliving的建筑材料、飾面、衛(wèi)浴潔具、配件、配飾及照明在內(nèi)的所有庫存進(jìn)行了梳理。最終，使Colourliving所提供的產(chǎn)品得到全面地展示，所有所見都可購買：從浴室的固定裝置，到香味擴(kuò)散器，再到墻上的瓷磚，甚至掛鉤和掛鉤上的浴袍。從新古典主義的藍(lán)色墻面背景，到帶天窗的全混凝土區(qū)域，每個場景都運用了不同的材料和色彩方案?；顫姷姆凵?、綠色和金色點綴了整個空間。

在香港，浴室空間設(shè)計往往易被忽視。顧客通常更多的為他們的客廳、餐廳和臥室花費心思。但沐浴與清潔對于我們的健康以及生活方式而言極為重要，我們希望通過創(chuàng)造美麗的浴室空間來帶動更多人去關(guān)注他們的浴室。

Colourliving Showroom

Category: Retail

Location: 333 Lockhart Road, Wanchai,Hong Kong

Project area:1000 sqft

Date of completion:September, 2018

Designer: Elaine Lu, Vincent Lim

Design Studio: Lim + Lu(www.limandlu.com)

photography: Lim + Lu

Lim + Lu reimagines retail experience by introducing seven unique bathroom scenarios for Colourliving.

Colourliving, a distinctive concept lifestyle store that brings together meticulously selected European home furniture, fittings, and lifestyle products, has tasked Lim + Lu to redesign the sanitary showroom of their flagship store in Hong Kong’s Wan Chai district.

In today’s consumer driven society, choices are plentiful. As a result, retailers often resort to the quantity over quality model. A common strategy from retailers selling sanitary ware is to display as many products as they possibly can in the limited space they have. This cannot be truer in Hong Kong, where land is scarce and real estate is expensive. This often creates an overwhelming sensation for the consumer as these products lined side by side start to lose their individual characteristics.

Lim + Lu’s objective from the onset was to reimagine the retail experience and to provide a new perspective to consumers. The result is seven unique bathroom scenarios showcasing a myriad of fittings, materials, colors, and styles. The design offers seven bathroom vignettes befitting each shopper’s unique personality, helping them envision the products in a real-life situation as well as offering inspiration.

Lim + Lu wanted to craft an in-person shopping catalogue experience, where everything within the consumer’s field of vision can be purchased. In order to realize this vision, Lim + Lu combed through Colourliving’s entire inventory of building materials, finishes, sanitary wares, fittings, accessories, and lighting. As a result, Lim+Lu created a comprehensive showcase of products that Colourliving offers, everything that one sees can be purchased; from the bathroom fixtures, to the scented diffusers, to the ceramic tiles on the wall, or even the bathrobe hanging on the hook and the hook itself.

Bathrooms are often overlooked in Hong Kong. Clients commonly opt to spend on their living room, dining room, and bedroom. However, bathing and cleansing are such important components of our wellness and lifestyle, we hope by creating beautiful bathroom spaces, we can help inspire others to do the same.